Making Hands-Free Driving More Accessible: Ford's New BlueCruise Pricing for 2025

Ford is transforming the landscape of hands-free driving technology by making BlueCruise more accessible to Canadian drivers through new pricing structures and expanded availability. This enhanced accessibility comes at a time when hands-free driving technology has proven its worth across millions of kilometres on North American roads.

New Price Points Make BlueCruise More Attainable

Ford's commitment to making advanced driving technology accessible takes a major step forward with new BlueCruise pricing for 2025 model year vehicles. The annual subscription now costs $650 CAD, while the monthly option is available at $64.99 CAD. For drivers looking for a long-term solution, select 2025 models, including the Mustang Mach-E and Expedition, offer a one-time purchase option at $3,295 CAD. This new pricing structure makes it easier for drivers to choose the payment plan that best fits their needs and budget.

Flexible Plans for Every Driver's Lifestyle

Understanding that not all drivers use hands-free technology the same way, Ford has created a range of flexible access options. New customers who don't select the annual plan or one-time purchase can start with a 90-day complimentary trial. This trial period allows drivers to experience the benefits of hands-free driving before committing to a subscription. After the trial, users can activate the service based on their specific needs - whether it's monthly activation for summer road trips or annual subscriptions for daily commuters.

Expanded Vehicle Availability for 2025

BlueCruise technology continues to expand across Ford's vehicle lineup, making hands-free driving accessible to more Canadians. The system is now available on a diverse range of vehicles, including the Explorer, Expedition, F-150, F-150 Lightning, and Mustang Mach-E. This wide availability ensures that whether drivers prefer electric, hybrid, or traditional gas-powered vehicles, they can access hands-free driving technology that suits their lifestyle.

Real-World Benefits and Usage Statistics

The impact of BlueCruise is already evident in real-world usage. With over 537,000 BlueCruise-equipped vehicles globally, drivers have logged more than 258 million hands-free miles. Canadian and American drivers have spent over 3.8 million hours using the system, demonstrating its practical benefits in reducing driver fatigue during both daily commutes and long-distance travel. The system has proven particularly valuable in stop-and-go traffic situations, where it helps drivers arrive at their destinations feeling more energized.

The new BlueCruise pricing structure responds directly to how Canadians use hands-free driving technology. The combination of short-term trials, monthly subscriptions, annual plans, and one-time purchases lets drivers match their investment to their driving patterns. For 2025 model year vehicles, Canadian drivers can access this technology across Ford's electric, hybrid, and gas-powered lineup, with standard hardware installation streamlining the activation process.